Strawberries, Reinvented: Florida’s Pineberries vs. Japan’s High-Tech Berries

Article by: Janna Tamargo | Photography by Janna Tamargo | Published March 28, 2025

Strawberries Reimagined: Pink-A-Boo® Pineberries vs. Oishii Strawberries

Growing up in Florida, strawberries were more than just a fruit, they were a way of life. Each spring, the arrival of strawberry season brought a sense of excitement, with roadside stands overflowing with freshly picked berries and of course I would always have to pick up a few strawberry plants at my local garden center. At the heart of this sweet tradition is the Florida Strawberry Festival in Plant City, a beloved annual event that has honored the state's agricultural heritage since 1930. Held in Florida’s prime strawberry-growing region, the festival is a celebration of fresh, locally grown berries, lively entertainment, and the farmers who make it all possible.

For Floridians, the Florida Strawberry Festival isn’t just an event it has evolved into a seasonal tradition that signals the peak of strawberry season. Whether it’s indulging in a strawberry milkshake, enjoying a concert, or soaking in the small-town charm, the festival is a must-visit for those who love authentic food experiences. But strawberries aren’t just staying rooted in tradition; they are evolving in unexpected ways. I have recently been obsessed with two unique varieties that are reshaping how we experience this beloved fruit: Pink-A-Boo® Pineberries by Wish Farms and Oishii Strawberries. Both of these berries offer a new perspective on the flavors, textures, and future of strawberries.

Pink-A-Boo® Pineberries: A Florida Innovation

Pink-A-Boo® Pineberries, cultivated by the Florida-based Wish Farms, are a stunning take on traditional strawberries. Unlike their well-known red counterparts, these berries have a delicate pink blush, with white flesh and red seeds. But their most surprising trait is their tropical flavor, which blends notes of pineapple and peach with the familiar sweetness of a strawberry.

Grown under Florida's warm sun, Pink-A-Boo® Pineberries are a testament to the state’s rich agricultural history. Wish Farms, a family-run business with over a century of farming expertise, has introduced these berries to the market as a way to offer something exciting yet deeply rooted in Florida's strawberry legacy. Their unique appearance and taste make them a favorite among chefs and home cooks looking to add a touch of elegance to their dishes.

Oishii Strawberries: A High-Tech Take on Perfection

On the opposite end of the spectrum are Oishii Strawberries, often referred to as the "Tesla of strawberries." Unlike traditional field-grown varieties, these strawberries are cultivated indoors using state-of-the-art vertical farming technology. Inspired by the ultra-premium Japanese Omakase strawberries, Oishii’s berries are grown in precise, climate-controlled environments that mimic the ideal conditions for strawberry perfection.

Each Oishii Strawberry is meticulously cared for, resulting in a fruit that is sweeter, juicier, and more aromatic than almost any other variety available. They are known for their deep red hue, incredible juiciness, and melt-in-your-mouth texture. While they come with a premium price tag, they represent a revolutionary approach to farming—one that prioritizes sustainability, resource efficiency, and year-round availability.

Tradition Meets Innovation

Both Pink-A-Boo® Pineberries and Oishii Strawberries both are a testament to the evolution of strawberries. One stays true to Florida’s farming roots, embracing the outdoor elements and traditional growing methods. The other embraces technology, pushing the boundaries of what’s possible in agriculture. While their approaches differ, both varieties celebrate the artistry and dedication behind cultivating exceptional fruit and push the boundaries of how we understand fruit.

So, whether you’re savoring a Florida-grown Pink-A-Boo® Pineberry with its bright tropical notes or indulging in the unparalleled sweetness of an Oishii Strawberry, one thing is clear: strawberries are no longer just a seasonal delight, they’re an ever-evolving experience.